How to Attract More Group Visitors
Group travel can provide valuable year-round business, but group organisers look for venues and experiences that are easy to book, easy to access and offer a great visitor experience. Here are some simple ways to make your business more attractive to groups:
- Designate space for groups to gather.
- Ensure toilets, accessibility features and refreshment facilities can accommodate larger parties.
- Consider offering free places for group leaders or drivers.
- Develop guided tours, behind-the-scenes experiences or themed activities.
- Offer pre-booked meal options or group menus.
- Consider seasonal packages and exclusive experiences.
- Build relationships with coach operators and group travel organisers.
- Provide high-quality images, itineraries and fact sheets that can be used to promote your business.
- Attend trade events and networking opportunities where possible.
- Understand that some agents will charge commission.
- Offer complimentary refreshments or discounts.
- Provide information on local facilities and parking.
- A warm welcome for coach drivers often influences repeat visits.
- Ensure your Visit Hull listing includes details of group facilities and booking arrangements.
- Add photography that shows groups enjoying your attraction or venue.
- Highlight any awards, accessibility features or unique selling points.
- Offer booking times outside peak periods where possible.
- Be prepared to accommodate special requirements from group organisers.
- Respond promptly to enquiries and booking requests.
Review your Visit Hull & East Yorkshire web listing and make sure your group facilities, accessibility information and booking details are up to date. Contact the Visit Hull & East Yorkshire team to find out more about group travel marketing opportunities and how you can get involved in future promotional activity.
